Yes, MMA recommends using existing marketing materials as a starting point.
Capitalizing on previously developed marketing materials has many advantages:
- Enhanced brand/name recognition
Presenting consistent messages reinforces the practice's image among patients.
For example, brochures, business cards, letterhead, newspaper advertisements,
and the website should display consistent messages & logos.
- Reduced Time
By taking advantage of current marketing material, a practice saves time gathering and developing
content for their site.
- Reduced Costs
Time to design the layout and select colors are reduced by taking advantage of the layout in the marketing brochure.
There are some limitations:
- The layout may need to be modified to embrace the "spirit" of the Internet.
- Make sure that the practice owns all rights to the materials and photo graphics used in the marketing material for reproduction.
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