Most medical websites for physician medical practices should contain the same general basic information,
as well as information
specific to the practice. Below is a list of common pages and topics to consider. MMA also has a
detailed questionnaire to guide you through the process of gathering the appropriate
information for your practice's website.
All
Level I websites should contain the following information:
- Home page
This is the first page a visitor/Internet surfer views upon entering your site.
This page will contain the basic practice message or mission statement and specialty.
- Medical Services
This page or pages will give a description of the practice's medical services. This is a key first step towards patient education.
- Physicians/Care Providers
This page will contain photos and biographies/curriculum vitae of the principal care providers/physicians.
- Locations
This page will contain photos, map, directions, and address of each practice location.
This information will reduce staff telephone time and will greatly improve patient's ability to locate the practice.
- Insurance Plans
This page will contain a list of insurance plans that the practice participates, along with links to each individual insurance plan's web site.
This is important because it helps patients verify that your practice is on the insurance plan and also enhances the web site's search engine ranking by linking to
web sites that are healthcare-related.
- HIPAA Privacy
By law, any medical entity that has a web site must post their HIPAA Notice of Privacy Practices on the web site.
- Contact Us
This page will contain the main telephone numbers, and address of practice locations.
- Navigation & colors
Custom navigation set and color scheme.
Additional pages
For
Level II medical websites, these pages may be included:
- Expanded Services
Larger sites will include additional sub-pages with greater detail of the specific procedures and services performed.
- Patient Information
This page may contain online patient registration forms, pre and post op instructions
and other information.
- Hospital Affiliations
This page will contain the hospital affiliations and links to the hospital websites.
- Email referral
This is an email form available to anyone to send a link to other sites.
- Resource Links
This page will list links to other sites that the practice feels is useful to patients and visitors to the site.
- Locations
Photographs (interior and exterior), maps and driving directions are typically included.
- Enhanced graphics
Level II sites typically include enhanced and additional professional photographs.
- Navigation & colors
Custom navigation set and color scheme with interactive elements such as mouseovers, drop down menus, etc.
For
Level III customized sites, these types of pages may be included:
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